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Boy Scouts Introduce New Popcorn Lineup for Fall Sale

BOY SCOUTS INTRODUCE NEW POPCORN LINEUP FOR FALL SALE

Biggest Change to Fundraising Popcorn in 30 Years

Indianapolis, IN, September 1, 2010 / PR Newswire/

-- This fall, Cub Scouts and Boy Scouts will introduce a whole new lineup of Trail’s End popcorn products for their annual fundraiser – the biggest change in 30 years. Since 1980, Americans have supported Scouting with their purchases of Trail's End microwave popcorn and ready to eat popcorn treats. When their popcorn goes on sale next week, Scouts have every reason to believe the public will eat it up.

The sale this year occurs during the Boy Scouts of America's 100th anniversary.

The Trail’s End popcorn sale helps pay for local Scouting programs in communities all across the country, and Scouts enjoy a great return on their sale, with more than 70% of the purchase price going to fund local Scouting.

The new Trail’s End products have better flavor, are better for you and come in all-new packaging. And consumers will, on average, get 20% more product than before.

Unbelievable Butter microwave, Butter Light microwave and ready to eat Cheese Corn are now made with canola oil, with 0 grams trans fat and low saturated fat. The microwave products have new "Butter Burst" flavoring with a more robust butter flavor. Trail's End Caramel Corn is made with natural sweeteners, and Trail's End chocolate products contain no hydrogenated oils.

All of the ready to eat products have beautiful new packaging that's better for the environment because less packaging waste ends up in landfills. Traditional metal canisters have been replaced with bags that are re-closable for freshness, a hit with consumers. All of the Trail's End packaging now displays photos of Scouts and describes the benefits of Scouting to boys and to their communities.

This year, consumers can again donate popcorn to U.S. military personnel. Doug Dent, of Trail's End Popcorn, explains, "This is the fourth year for our military program, and it's really a win-win-win situation. People can purchase popcorn for the men and women serving our country and support local Scouting at the same time. And they will know they're benefiting two great institutions in one generous act."

And consumers can support Scouting year 'round online at trails-end.com. They can order popcorn and receive it direct from Trail's End, with Scouts still realizing a 70% return.

Popcorn has been a part of Scouting for 30 of Scouting's 100 years. In 1909 Chicago publisher William D. Boyce, while visiting London, learned of the Scouting movement, and in 1910 incorporated the Boy Scouts of America. Since then more than 110 million Americans have been members of the BSA.

Trail's End is sold exclusively by Scouts in more than 280 Scout councils across the United States and Canada.

For more information please contact:
Doug Dent (317) 915-4030, doug.dent@trails-end.com
Steve Nienaber (812) 842-2370, steve@nienabermarketing.com

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FACT SHEET	AUGUST 19, 2010
What:	Scouts' Popcorn Sale Fundraiser.
When:	September 1, 2010.
Where:	More than 280 Scout Councils across America and Canada.
Why:	Major fundraiser for local Scouting programs
When Started:	The first Boy Scout popcorn sale was in 1980. Evansville, Indiana Scouts sold Trail's End Popcorn for the first time.
Who Sells:	Cub Scouts, Boy Scouts, Venturers, Explorers.
Brand:	Trail's End Popcorn.
Products:	Trail's End Microwave Popcorn, Caramel Corn with Almonds, Pecans & Cashews, Chocolatey Caramel Crunch, Gourmet Cheese Corn, and other quality treats
Unique Assets:	A very high return to local Scouting from the popcorn sale; more than 70% of the purchase price goes to fund local Scouting programs.
	In 2010, on average across the Trail's End line, consumers will get 20% more product than before.
	Customers can also purchase Trail's End products online at trails-end.com.
Healthier Products:	New Unbelievable Butter and Butter Light microwave products are made with canola oil, with 0 grams trans fat and low saturated fat.
Healthier Products:	Trail's End caramel corn is now made with natural sweeteners, and Trail's End chocolate products contain no hydrogenated oils.
Re-closable Packaging:	All ready-to-eat products have new packaging -- re-closable bags keep cheese corn, caramel corn and chocolate products fresh.
Better for Environment:	New packaging is better for the environment, with less packaging waste going into landfills.
Military Donation:	The Scouts' popcorn customers can donate Trail's End products to our military men and women by checking that option on the Scouts' order forms. The Scouts' customers have purchased more than $25-million of popcorn for members of the military.
Fun Facts:	Each year Scouts sell enough popcorn to make a popcorn string that would reach to the moon and beyond... more than 270,000 miles!
	You could decorate more than 100 million Christmas trees with popcorn strings using the popcorn Scouts sell each year.
	Each fall Scouts deliver more than 12,000,000 packages of popcorn to consumers across the country.
More Fun Facts:	Since 1980, enough Trail's End Popcorn has been sold to --
	- send 20 million boys to summer camp
	- purchase 28 million Scout uniforms
	- provide 200 million pinewood derby cars to Cub Scouts
Top Seller:	In 2009, Tanner H. from Portsmouth, Ohio, representing the Simon Kenton Scout Council, was the nation's top popcorn salesman, with total sales of more than $61,000.

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